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“Flows: A Journey to the Future” takes the audience on a journey from the present into the future. The exhibition consists of four parts: Present, Deconstruction of the Present, Evolution, and Future. The five key products that welcome the audience in the present metaphorically express Samsung’s passion to innovate through creative deconstruction. Then, in the evolution process, the deconstructed components connect with the digital world, breaking up into smaller pieces as they flow into the future. Eventually, the pieces become fragments of ideas and thoughts of Samsung Design’s philosophy, allowing the audience to interact with them.
Cheil Worldwide
Seoul, South Korea
Young Jang, Myung-seok Song, Jaesan Kim