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Together with the corporate site’s new CI for the Fashion Week in July 2014, the online shop has also been relaunched. The corporate site and online shop now share a coherent look and feel, which is clean and classic throughout and reflects the exclusivity and new self-image of Dorothee Schumacher across all areas. A structured and functional page structure and the new shop navigation system invite the user to explore and shop. In a similar way to the entire corporate site, responsive design has been used to structure many areas of the online shop.
Verena Sandbote (Creative Director), Ninnaya Nilamann (Art Director Corporate Site), Finn Fischer (Art Director Shop)