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Dorothee Schumacher / Website relaunch

Dorothee Schumacher
Dorothee Schumacher

Discipline: Communication

Discipline: Communication

Together with the corporate site’s new CI for the Fashion Week in July 2014, the online shop has also been relaunched. The corporate site and online shop now share a coherent look and feel, which is clean and classic throughout and reflects the exclusivity and new self-image of Dorothee Schumacher across all areas. A structured and functional page structure and the new shop navigation system invite the user to explore and shop. In a similar way to the entire corporate site, responsive design has been used to structure many areas of the online shop.

Client / Manufacturer

Schumacher GmbH

Schumacher GmbH
Mannheim, Germany

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Design

superReal GmbH

superReal GmbH
Hamburg, Germany

Verena Sandbote (Creative Director), Ninnaya Nilamann (Art Director Corporate Site), Finn Fischer (Art Director Shop)

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