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Test the ZOE, and you will understand. To sell a car is the daily challenge of each car seller. The usual commercials leave this part out. We wanted to ensure that brand ambassadors and driving experiences are as close to real life as possible and asked Barbara Schöneberger to play the role of the seller. She was to convince passers-by during a test drive to purchase a Renault ZOE. In six webisodes, produced exclusively for the Internet, Barbara Schöneberger had to improvise plenty to inspire her "customers". The result: a communicative bridge between the TV spot and the campaign page "1000Erlebnisse" for the Renault ZOE.
Renault Deutschland AG
Frankfurt a. M., Germany
E+P FILMS GmbH