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Audi Geschäftsbericht 13 / Annual report

Audi Geschäftsbericht 13
Audi Geschäftsbericht 13

Discipline: Communication

Discipline: Communication

The annual report is one of the most important publications from the AUDI AG. Target group: shareholders, investors, analysts, journalists, customers. All of the print content is being made available in cross-media form through a microsite. Videos, extra stories, infos and slide shows provide extra experiences. Thanks to augmented reality, readers of the print edition can access the multimedia content directly from the annual report online on their smartphone or tablet. As a result, the user is provided with additional information and the annual report attracts the interest of a much wider target group than a traditional financial report.

Client / Manufacturer

köckritzdörrich GmbH

köckritzdörrich GmbH
Stuttgart, Germany

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Design

köckritzdörrich GmbH

köckritzdörrich GmbH
Stuttgart, Germany

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Design

21TORR GmbH

21TORR GmbH
Reutlingen, Germany

(Digitale Umsetzung)

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Design

M.A.R.K.13

M.A.R.K.13
Stuttgart, Germany

(Produktion Bewegtbild)