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iCHANCE is breaking new ground in appealing to and motivating young adults to improve their literacy skills. We developed the brand relaunch and readjusted its design and website. A redesign with social impact: iCHANCE is not only reaching people affected by illiteracy, but also their friends and families. The corresponding website is easily editable and flexible, so campaign makers can spontaneously react on actual trends and reach their target audience.
Bundesverband Alphabetisierung und
Projekt iCHANCE
Münster, Germany
Identitätsstiftung
Büro für Designmanagement
Hannover, Germany
Björn Vofrei, Julian Voltmann, Anna-Lena Drewes
Tonic Trix
Motion Design
Hannover, Germany
Rebel Creations AG
Fassberg, Germany
