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The annual report is one of the most important publications from the Audi AG. Target group: shareholders, investors, analysts, journalists, customers. The annual report 2013 focuses on the question “How feels tomorrow?” This question is answered in the apps from various perspectives with exciting stories. All content is also available on apps. Videos, additional information and image galleries provide deeper experiences. The rich media content has been prepared with subtle graphic effects, including parallax scrolling, floating effects and overlays that direct attention not to themselves but to the content.