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BMW Siri / Passenger car

BMW Siri

Discipline: Communication

To demonstrate the capabilities of BMW ConnectedDrive in the new BMW 5 series, we created an innovative teaser for the campaign: a unique radio spot that interacted with Apples speech recognition software “Siri”. After asking the listener to activate Siri on his phone, the radio spot dictated the phone the launch date of the new BMW 5 series. This way, we created an actual appointment in the customers’ calendar software. So, it was an interactive invitation to the launch event at the BMW dealer.

Discipline: Communication

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

Plan.Net/ Serviceplan

plan.net / serviceplan
München, Germany

Alexander Schill (CCO), Till Diestel, Christoph Nann (EDC), Lukas Weber (Text), Moritz Conzen, Mohamed Quiba (Junior Texter)

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Design

German Wahnsinn

German Wahnsinn
Hamburg, Germany

Philipp Feit (Sound Designer)