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KIA Eau de toilette / Perfume packaging

KIA Eau de toilette

Discipline: Packaging

KIA Eau de toilette

Discipline: Packaging

The carmaker Kia, which used to be considered serious-minded, designed the signature perfume for use by men and women of all ages based on the sensory marketing. The three underlying key words “vibrant”, “reliable”, and “distinctive” were applied to the perfume design suited to the brand strategy that excludes the decorative elements and revolves around the design concept of minimalism accentuated by modernity. The identity was expressed by dynamic line on cold metallic material to highlight the fact that this perfume was made by an automaker.

Client / Manufacturer

Kia Motors

Kia Motors Corporation
Seoul, South Korea

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Client / Manufacturer

Aekyung Industrial

Aekyung Industry
Seoul, South Korea

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Design

Aekyung Industrial

Aekyung Industry
Seoul, South Korea

GO TO PROFILE