Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Story / Music video

Story
Story

Discipline: Communication

Story

Discipline: Communication

The characters and set designs of this animated music video are reminiscent of mechanical toys (Myriad Year Clock). The story incorporates a lot of Oriental philosophical thought including, for instance, a famous Chinese fable entitled “Zhuangzi dreamed he was a butterfly”. The song starts with the lyricist’s distracted mood, which is triggered by the autumn scenery. It gradually changes to cheerfulness because he slowly understands that what he yearns for is a peaceful and tranquil life. The video tells the story in a calm and slow manner, reflecting the mood in soft, warm colors.

Client / Manufacturer

Universal Music Taiwan

Universal Music Taiwan
Taipei City, Taiwan

Go to profile
Client / Manufacturer

Willlin Music Ltd.

Willlin Music Ltd.
Taipei City, Taiwan

Design

Grass Jelly Studio

Grass Jelly Studio
Taipei City, Taiwan

Muh Chen (Director), Showy Lin (Associate Director), Yi-Chien Lee (Executive Producer), Ming-Yuan Chuan (VFX Supervisor), Weiting Chen (Lead Designer)

Go to profile