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»Porsche Intelligent Performance« / Vehicle design

»Porsche Intelligent Performance«
»Porsche Intelligent Performance«
»Porsche Intelligent Performance«
»Porsche Intelligent Performance«

Discipline: Communication

»Porsche Intelligent Performance«

Discipline: Communication

After 16 years, Porsche has finally returned to the top category of the “FIA World Endurance Championship” and started at this year’s 24 Hours of Le Mans race. The key visual »Porsche Intelligent Performance« is featured in large letters on the glossy body of the vehicle. The lettering is only implied and recognizable from above, and seems to flow onto the pavement as the racing car speeds down the road. The developed »Porsche Intelligent Performance« logo reflects maximum sportiness with maximum efficiency and is highlighted by the dynamic design of the lettering.

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Porsche AG
Stuttgart, Germany

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Design

KMS Team

KMS TEAM GmbH
München, Germany

Knut Maierhofer, Patrick Märki, Bettina Otto, Jessica Krier, Robert Börsting, Annika Goepfrich, Sandra Ehm, Sina Schaub, Bernd Müller, Christina Baur

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