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Bayer Anniversary Tour / Interactive company exhibition

Bayer Anniversary Tour
Bayer Anniversary Tour
Bayer Anniversary Tour
Bayer Anniversary Tour
Bayer Anniversary Tour

Discipline: Communication

Bayer Anniversary Tour
Bayer Anniversary Tour

Discipline: Communication

The concept is a spatial translation of the Bayer’s "Science For A Better Life" mission. Each of the 21 letters of the statement is made into a figurative installation. Each one stands for a specific Bayer theme – from "A" for "Aspirin" to "E" for "Energy Efficient Mobility", all the way through to "S" for "Science". Using concrete and tangible examples, we show the visitors how Bayer has used research and innovative products to help improve millions of people's lives. As a global roadshow, it aims to reach as many stakeholders as possible and provides opportunities for interaction.

Client / Manufacturer

Bayer

Bayer AG
Leverkusen, Germany

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Design

facts and fiction

facts and fiction GmbH
Köln, Germany

Robert Müller (Creative Director), Jan Mahlstedt (Set Design), Yvonne Rundio (Art Direction)

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