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For the launch of the V-Class, we needed to capture the attention of the family, one of the most critical and inquisitive target groups. Our idea: highlight the features through stories focusing on family life and thereby establish the V-Class as a new family member. In order to reach everyone in the family, we distribute the stories over a variety of channels always directing them to our web special. Here we combine small stories with interactive scenes and full screen videos to highlight the V-Class “as large as life”. A great experience for the whole family, including an integrated test drive for tomorrow’s decision makers.
SYZYGY Deutschland GmbH
Frankfurt a. M., Germany
Benjamin Ringwald (Creative Director), Thorsten Becker (Senior Art Director), Julian Ernst (Junior Art Director)
LUKAS LINDEMANN ROSINSKI GmbH