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Mercedes-Benz / Webspecial

Mercedes-Benz

Discipline: Communication

For the launch of the V Class, we needed to capture the attention of the family, one of the most critical and inquisitive target groups, and get them excited about the new features. We highlight the features through stories focusing on family life and thereby establish the V Class as a new family member. We combine small stories with interactive scenes to illustrate how the V Class is more than just a car – it’s part of the family! Full screen pictures and videos highlight the V Class in line with its positioning “as large as life”. A great experience for the whole family, including an integrated test drive for tomorrow’s decision makers.

Discipline: Communication

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Syzygy

SYZYGY Deutschland GmbH
Frankfurt a. M., Germany

Benjamin Ringwald (Creative Director), Thorsten Becker (Senior Art Director), Julian Ernst (Junior Art Director)

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