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Pioneer at work / Sprinter campaign

Pioneer at work

Discipline: Communication

Pioneer at work. The Sprinter has been a leader in its automotive class for many years. It is a true “Pioneer at work”. This quality easily and organically serves as the guiding theme of our campaign, in which the new Sprinter reveals itself and what it can do in three real-life projects from the frontiers of engineering. Target groups are inspired and informed across media with an exciting blend of branded entertainment and journalism detailing some of the most captivating construction projects of our time – as well as the new Sprinter. And our ambitious interactive website provides a perfect stage from which to experience it all.

Discipline: Communication

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Syzygy

SYZYGY Deutschland GmbH
Frankfurt a. M., Germany

Karen Rothweiler (Creative Director), Thorsten Becker (Senior Art Director), Julian Ernst (Junior Art Director)

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Design

LUKAS LINDEMANN ROSINSKI GmbH

LUKAS LINDEMANN ROSINSKI GmbH
Hamburg, Germany