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Taylors The Visionary / Wine bottle packaging

Taylors The Visionary

Discipline: Packaging

Taylors The Visionary

Discipline: Packaging

Named in honor of Bill Taylor Senior, who founded Taylors Wines in 1969, “The Visionary” Cabernet Sauvignon is Taylors’ flagship wine. The wine is a pinnacle release aimed at highly involved male wine consumers 35 to 55 years old who consider wine to be their indulgence. The packaging for this inaugural release was inspired by the hand-crafted, small parcel nature of the wine, and so the label design features a hand-torn finish, individual bottle numbering, and the founder’s signature. With the makings of the Taylors family’s finest ever Cabernet Sauvignon, it was fitting that the same benchmark for quality and luxury be met in the packaging.

Client / Manufacturer

The Collective

The Collective
Sydney, Australia

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Design

The Collective

The Collective
Sydney, Australia

Go to profile