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RIMOWA is one of Europe’s leading manufacturers of premium travel and carry-on luggage made of aluminum and polycarbonate. The newly launched website distinguishes itself in terms of a very clean and sophisticated design. Thereby, the website continues the clear and high-quality design of the suitcases in the digital world of the brand. This intention leads through the whole site, ensuring a joyful and fluid user experience. The interactive panoramic tour on the homepage shows the old Schiphol Airport in Amsterdam, bringing the user back to the time of 1920.