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The plant visits established for the Mercedes-Benz plants have the objective of giving the visitor a genuine, authentic brand experience. With a look behind the scenes he comes into close contact with the birthplace of a Mercedes-Benz, with its complex production processes and fascinating technologies. A holistically designed presentation system ensures that the tour has a consistent theme from the customer’s point of view. The elements of the exposition are placed in the immediate vicinity of the corresponding production step. The visitor can put his hands on and experience the production processes and innovations up close and personal.
Prof. Thomas Hundt, Ingo Zirngibl