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At the Geneva Motor Show 2014 Mercedes-Benz presents itself as consistently and confidently as never before. A giant triptych of LED walls is the central structural and communication element. The boundaries between classic architecture and media display blur. The entire stand area is being expanded to encompass deep cinematic spaces, creating the impression that the showcased vehicles actually move through the campaign worlds. All overarching themes and features – from efficiency and security to comfort and connectivity up to design – are shown through the sense of touch and interactively by a 70 m long themed band structure.
Prof. Thomas Hundt, Ingo Zirngibl