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On top with Mammut / Avalanche backpack campaign

On top with Mammut
On top with Mammut

Discipline: Communication

Discipline: Communication

On top with Mammut. Everyone knows how dangerous avalanches are. But there is a never-ending attraction to conquering a mountain. That is why the winter mountain sports people at Mammut want to direct your attention to a vital, life-saving tool: the Mammut R.A.S. Avalanche Backpack. The banner “On top” demonstrates it digitally: we simulate a digital avalanche, in which unwanted pop-up advertising covers up the normal page content and begins to “bury” the user. By using the product, though, the user can escape the avalanche, reach the surface safely, and receive further information.

Client / Manufacturer

Mammut Sports Group

Mammut Sports Group AG
Seon, Switzerland

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Design

Syzygy

SYZYGY Deutschland GmbH
Frankfurt a. M., Germany

Dominik Lammer (Creative Director), Christian Puth (Senior Art Director), Kristin Rolfes (Art Director)

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