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The aim of the first annual report for OSRAM was to highlight the importance of light, show strong growth in the lighting market and position OSRAM as a quality leader in line with the tagline »Licht ist Osram« (“Light is Osram”). We interpreted the tagline literally: the annual report cover page glows with a circle of real LED lights. The circle of lights is a key visual that represents the innovative spectrum of OSRAM’s products and services. It is featured in info graphics, reports and interviews, as well as the imagery used throughout the entire report.