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Place products at the forefront – not behind glass. Forming the focal point of the "3M World of Innovation" is the fusion of media and haptic product experiences. A 14 m long continuous projection composes the interactive background for freely placed, real products. Without casting shadows, visitors are able to touch products and call up relevant information by using projected interfaces. A variety of other interaction options and a very present 3M logo create a recognizable, autonomous general brand image.
i.xpo GmbH & Co. KG
RV realtime visions GmbH