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Das Auto. Currywurst / Online film

Das Auto. Currywurst
Das Auto. Currywurst

Discipline: Communication

Discipline: Communication

Beyond fun and entertainment the goal of the “Original Volkswagen Currywurst” video aims to inform and encourage users to share and talk. Beyond the success of car models such as Golf, Polo or Sharan, this film gives insights into another export hit right out of Wolfsburg: „Das Auto. Magazin“ presents a plethora of stories about the famous Volkswagen Currywurst. Topics range from sausage cake to secrets about sauna – something for every taste.

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

KircherBurkhardt GmbH

KircherBurkhardt GmbH
Berlin, Germany