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Volkswagen has set itself the goal of becoming the world’s most successful car manufacturer. The 2013 annual report on the moving ideas theme showcases the group’s achievements in meeting the economic and technological challenges of the automotive industry with economic and environmental sustainability. This year has seen the report published in two publications for the first time – the financial part and the journalistic magazine, “Momentum”, joined into a single whole using a clever binding design. The additional brand booklet on the first page of the financial review is another highlight, presenting the twelve brands that make up Volkswagen.
3st kommunikation GmbH
Florian Heine (Creative Direction), Elisa Kern, Astrid Messer, Caroline Klement (Art Direction)