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Smarter, brighter and better, that are the walls of the new adidas gym. Up to 10 m tall, the colorful decorations made up of numbers and letters are more than just “feel-good wallpaper”, instead communicating actively with the gym’s users. At first sight they are numbers and colors like the ones that appear on sportswear. A closer look reveals – through the beads of sweat – the number 13, once worn, for example, by Gerd Müller, plus the 10 and 23, which starts one wondering who they could stand for. In some rooms there are bright ideas to be found in the shape of huge illuminated numbers on the ceiling: 54 – now wasn’t that the year of the wonder from ...?
büro uebele visuelle kommunikation
Carolin Himmel, Andreas Uebele