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adidas gym / Spatial and interior design

adidas gym

Discipline: Communication

adidas gym
adidas gym
adidas gym
adidas gym
adidas gym
adidas gym

Discipline: Communication

Smarter, brighter and better, that are the walls of the new adidas gym. Up to 10 m tall, the colorful decorations made up of numbers and letters are more than just “feel-good wallpaper”, instead communicating actively with the gym’s users. At first sight they are numbers and colors like the ones that appear on sportswear. A closer look reveals – through the beads of sweat – the number 13, once worn, for example, by Gerd Müller, plus the 10 and 23, which starts one wondering who they could stand for. In some rooms there are bright ideas to be found in the shape of huge illuminated numbers on the ceiling: 54 – now wasn’t that the year of the wonder from ...?

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

büro uebele visuelle kommunikation

büro uebele visuelle kommunikation
Stuttgart, Germany

Carolin Himmel, Andreas Uebele

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