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The Music Hotel / Signposting system

The Music Hotel
The Music Hotel

Discipline: Communication

Discipline: Communication

With 790 guest trades and 26 million overnight stays per year, Berlin has a firm place in the TOP 3 of European destinations. In order to succeed, hotels must stand out. At nhow Berlin, the common theme replayed all over the hotel is music. In order to create a seamless brand experience, nhow Berlin asked us to design a guidance system. The solution was the development of a guidance system based on popular song titles. The titles are positioned at relevant locations in the hotel, so each interaction becomes a musical treat. We managed to put music in people’s minds without playing a single note.

Client / Manufacturer

nhow Berlin

nhow Berlin
Berlin, Germany

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Design

Scholz & Friends

Scholz & Friends
Berlin, Germany

Wolf Schneider (Geschäftsführer), Olivier Nowak (Senior Art Director)

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