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Audi, Auto Shanghai 2013 / Trade-fair appearance

Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013

Discipline: Interior Architecture

Audi, Auto Shanghai 2013

Discipline: Interior Architecture

Audi gears towards the Chinese public: the expressive, forceful brand architecture is dominated by large thin geometrical surfaces colored white, silver, and red, forming two all-encompassing comets. It corresponds exactly to the principle of Audi’s vehicle design: lines do not follow the taste but the methodology of a clear design idea. Sharpened forms, concise outlines and ultra-flat edges form an elegant silhouette and reflect the dynamics of the Audi design language in every detail. “Vorsprung durch Technik” is transferred into the third dimension and becomes a spatial experience.

Client / Manufacturer

AUDI

AUDI AG
Ingolstadt, Germany

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Design

SCHMIDHUBER

SCHMIDHUBER
München, Germany

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