Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
Audi, Auto Shanghai 2013
2015

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Audi, Auto Shanghai 2013

Trade-fair appearance

AUDI AG

Audi gears towards the Chinese public: the expressive, forceful brand architecture is dominated by large thin geometrical surfaces colored white, silver, and red, forming two all-encompassing comets. It corresponds exactly to the principle of Audi’s vehicle design: lines do not follow the taste but the methodology of a clear design idea. Sharpened forms, concise outlines and ultra-flat edges form an elegant silhouette and reflect the dynamics of the Audi design language in every detail. “Vorsprung durch Technik” is transferred into the third dimension and becomes a spatial experience.

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