Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Lexus Hybrid Zero / Brand identity

Lexus Hybrid Zero
Lexus Hybrid Zero

Discipline: Communication

Discipline: Communication

Lexus Hybrid Zero brand identity was designed to inform customers about the excellence of Lexus Hybrid Technology as the origin (“Zero”) of all hybrids. The symbol “Evolving Zero” shows the various combinations of symbol lines which react organically to the points of Golden Ratio to evolve and transition toward a perfect shape. “Zero Card”, made up of 26 witty illustrated cards, was created to deliver information of Lexus Hybrid Zero to customers in a more fun and easy way. The card style has also been used on the microsite, where users can access to the same contents through three-dimensional perspective.

Client / Manufacturer

Toyota Motor Korea Co., Ltd.

Toyota Motor Korea Co., Ltd.
Seoul, South Korea

GO TO PROFILE
Design

designfever

designfever
Seoul, South Korea

GO TO PROFILE