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iF SOCIAL IMPACT PRIZE
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MAGIC GRIP / Porcelain article

MAGIC GRIP
MAGIC GRIP
MAGIC GRIP
MAGIC GRIP

Discipline: Product

MAGIC GRIP

Discipline: Product

See, hear and feel porcelain that can magically transform everyday life. No slipping! No scratching! No rattling! The MAGIC GRIP technology is an innovation which increases the functionality of porcelain in several aspects. The firm and discreet silicon application on the base of the porcelain article ensures slip resistance, reduces noises and protects delicate surfaces such as glass, high-gloss furniture and high-quality wooden tables from scratches. MAGIC GRIP is suitable for use with food, is dishwasher safe, microwave safe and temperature stable up to 180 °C in the standard version.

This tableware line represents a trailblazing innovation in porcelain tableware: it doesn’t slip, it protects delicate surfaces from scratches and it doesn’t clatter. This is possible thanks to a novel silicone strip attached underneath each item. Furthermore, the tableware line stands out with its sturdiness and with its simple and understated design in combination with very pleasant tactile qualities: a well-rounded, perfect overall concept.
Jury Statement
Client / Manufacturer

KAHLA/ Thüringen Porzellan GmbH

KAHLA/Thüringen Porzellan GmbH
Kahla, Germany

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Design

KAHLA/ Thüringen Porzellan GmbH

KAHLA/Thüringen Porzellan GmbH
Kahla, Germany

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