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Städt. Werke Magdeburg / Annual report

Städt. Werke Magdeburg
Städt. Werke Magdeburg

Discipline: Communication

Discipline: Communication

Magdeburg in a state of emergency. In June 2013, the whole city struggled against flooding. A year later, Städtische Werke Magdeburg (SWM) is looking back at these events. A gripping report was produced that successfully combines the challenges for and concerns of Magdeburg’s citizens with the spirit of SWM. Enclosed in a sandbag, the annual report instantly piques the curiosity for its contents. A neon red water level line leads readers through a flood of experiences – described through photojournalism, Facebook posts, and interviews. Just like it was during the floods, SWM is shown to be personal, engaged and dependable.

Client / Manufacturer

Städtische Werke Magdeburg GmbH

Städtische Werke Magdeburg GmbH
Magdeburg, Germany

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Design

wirDesign communication

wirDesign communication AG
Braunschweig, Germany

Brigida Kempf (Creative Director), Frederik Wilken (Art Director), Elke Lüders (Project Manage), Annette Bartsch (Produktion)

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