Bechtle GB 2013 / Annual report 2013

Company policy and company design: in harmony, intelligible and straightforward. "Straight on" is the slogan of the company report. It refers to Bechtle AG's success story, and was illustrated in a clear design vocabulary. The Special Pages' Japanese brochure symbolizes the transition from one topic to the next – quite straight on –, the consistent usage of Bechtle's colors emphasizes the company's individuality and ensures brand recognition.