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The kitchen appliances series is designed as a tool for living, such as a pot or dish, which can blend in with the kitchen and dining environment. This is intended to meet consumer desire to use simple appliances for a long time rather than ones with too many functions. The refrigerators and microwaves are square-shaped to fit the wall while the electric kettles and rice cookers round-shaped to fit people. It is an appliances design concept in this new age based on our philosophy focusing on user-friendliness, texture, reasonable price and no extra decoration for living in harmony with life.
Ryohin Keikaku Co., Ltd.
NAOTO FUKASAWA DESIGN