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With the BASF Global Trend Book in their hands OEMs get an annual, profound and structured overview on global color trends for the automotive industry. It aims at showing the significance and variations of color in different regional market and has established as a constant company for the OEM designers by offering specific trend and color information together with 65 color samples.
Raum Mannheim
Agentur für visuelle Kommunikation
Mannheim, Germany
Frank Hoffmann, Susann El Salamoni
Cantaloup GmbH
Köln, Germany
