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BASF Global Trend Book / Trend book

BASF Global Trend Book
BASF Global Trend Book

Discipline: Communication

Discipline: Communication

With the BASF Global Trend Book in their hands OEMs get an annual, profound and structured overview on global color trends for the automotive industry. It aims at showing the significance and variations of color in different regional market and has established as a constant company for the OEM designers by offering specific trend and color information together with 65 color samples.

Client / Manufacturer

BASF

BASF Coatings GmbH
Münster Hiltrup, Germany

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Design

Raum Mannheim

Raum Mannheim
Mannheim, Germany

Frank Hoffmann, Susann El Salamoni

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Design

Cantaloup GmbH

Cantaloup GmbH
Köln, Germany