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By BMW Group's instructions, hw.design developed the annual report for 2013 on the basis of its strategic positioning. BMW Group offers its customers emotional premium products and services, which was visualized via the concept of "Touchpoints". The project was developed to suit all media and designed to be media-specific. Compared with the print version, the online annual report appears as a short HTML version, and the yearbook, which comes with it, "Views", is presented as an interactive online magazine enhanced with rich media elements.