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hw.design created the Schwabinger Tor brand design and logo, both of which comprise a classic “Schwabinger Tor” word mark (Trade Gothic) and typeface that varies in shape and content (Bodoni). This unique design principle has created an unmistakable brand image that is rich in character and allows the greatest possible flexibility in giving various forms of expression to the urban diversity of the quarter. The first applications included the brand design, the website and communication documents for the premier event.
Jost Hurler GmbH & Co. KG
Frank Wagner (CD), Veronika Kinczli (SDD), Stefanie Kuttig (Design), Sandra Loebich (PM)