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iF SOCIAL IMPACT PRIZE
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Zyklop Speed / Ratchet set

Zyklop Speed
Zyklop Speed

Discipline: Packaging

Discipline: Packaging

Wera has reinvented the packaging for tool sets. Until now, it was customary to offer tool sets in cardboard packaging. Unpacking was not a very special experience. Wera has redefined the role of a sales package. It was chosen as an important brand-building element and Wera has therefore invested in a completely new design. The result is an exceptionally high quality yet robust package that pays entirely on the brand account. Unpacking is a real experience, reminiscent of the "unboxing" of high-end PCs. The special feature: a retractable hanger, which enables the presentation at the point of sale.

Wera Zyklop impressively succeeds in presenting a unified design of product, packaging and information. Tactile and visual qualities as well as product presentation all complement each other. And it’s not just the colors, the graphical elements and the pictograms that link the different elements together: it’s also the materials that contribute to a unified presentation. Such a holistic concept is truly unique in the area of tool packaging.
Jury Statement
Client / Manufacturer

Wera Werk Hermann Werner

Wera Werk Hermann Werner GmbH
Wuppertal, Germany

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Design

Wera Werk Hermann Werner

Wera Werk Hermann Werner GmbH
Wuppertal, Germany

GO TO PROFILE