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This logo design for West Lake, a very beautiful lake with long history in China, intends to arouse people's awareness of water conservation and environmental protection. The design was originally inspired by the Chinese name of West Lake. The traditional Chinese calligraphy was hand written and then simplified with main structure remaining. The upper part of logo is seen as distant hills, and lower part with incomplete circle represents the West Lake. The gap on West Lake indicates every one of us is supposed to make an effort in drawing, helping to complete the logo and making West Lake a better place.