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As the first step to achieve our goal, we decide to change how test results are displayed. Instead of red lines, the kit displays heart-shape, which mimics the heart of the fetus. This heart-shape can potentially make the kit's user personally attached to the baby. If the test is negative, it will display heart-shape. However, if the test is positive, it will display heart-shape with heart-beats inside. In order to pronounce the birth of a new life, we like to design the case based on pregnant women's body line as opposed to rectangular box.
Cheonan-si, South Korea
Wonju-si, Gangwon-do, South Korea
Hari Kim Hosik Kang Younbin Ko Woohyun Jung