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Package is designed for a special traditional rice from kerala called "Matta Rice". The rice package aiming to invoke the cultural & nostalgic feeling of the NRI from Kerala, so it is designed from the inspiration of rice bunch which hangs at the houses of Kerala after harvesting in order to show the prosperity.As the Keralites have very traditional and cultural influence, it will be the best packaging for this rice. The product is marketing by the brand "Eastern" by eastern spices and condiments pvt. ltd.
National Institute of Design
Thanuram C Avyayan National Institute Of Design Paldi, Ahmedabad, Gujarat, India-38007