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Less is More / The concept of health product

Less is More
Less is More

Less is More is a concept for smoking cut down then quit. Except professional prescribed pharmaceuticals, the common ways used by ex-smokers are cold turkey or cut down then quit. But quite lots of attempts at stopping fail for cannot bear nicotine withdrawal. On the other hand, research shows that inhaling 3-5 times is enough to release the nicotine dependence, then smoker keep smoking for psychology enjoy or avoid wasting.

Less is More change the length of filter tip to decrease the proportions of tobacco in cigarette, reducing intake of harmful ingredients, change and influence smoker gently and gradually, then quit with lest pain.

University

National Taiwan University

National Taiwan University
Taipei, Taiwan

Design

National Taiwan University

National Taiwan University
Taipei, Taiwan

Lung Chieh Chao