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The makeup line EDROS consists of a set of products that have been developed entirely for the male audience, concerned mainly with the packaging, its aesthetics and way of use it. The development of a package of makeup in a way that is geared specifically to this audience promotes a clearer differentiation between women and men makeup products. This facilitates the integration of man into the makeup market, allows the man to have a specific product in his skin and generates greater acceptance by society to the fact that man can use makeups.
State University of Maringá
Deborah Naomi Kosaka