Yakult 50 Anniversary / Yakult 50 Anniversary Identity

The effect of this image can influence the perception of an consumer towards the enterprise, therefore enterprises nowadays value the current state of its own branding and the potentials of future development of the branding. Through the project of cooperation between industry and university “ Creative Design , 50th Anniversary of YAKULT (the Project of ‘Designing and System of Image) ” commissioned by YAKULT Corporation (YAKULT) , discussing how the designing team apply the design on the ceramic plate, and utilizing visual effects to express how YAKULT values the enterprise’s inner overall concept of identity and creative design.