MAMA BABY / Pregnancy tests

New mother has no experience. They have to spend time reading the instruction of pregnancy test when there's no one to help. MAMA BABY redesign the pregnancy test which features an interesting and emotional way to make it more intuitive to use.
MAMA BABY looks like a woman wearing a checker dress. The test strip has 2 type of checker pattern. The visual illusion makes the curved checker pattern symbolize the image of pregnancy woman's belly that it gives a more intuitive and pleasant user experience. When the checker expanded, user realizes clearly whether she is pregnant. It fills the user with more expectation while waiting for the result.