Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
There is an ancient slogan in China,'zhen feng xiang dui',means people are like needles always being sharp to each other.When you look at the design,you will see two bended needles contribute to a heart shape which suggest 'needle heart'.Based on Chinese,this pronunciation also means'a sincerely heart'. It tells us that instead of being needle sharp to each other, we should being sincerely.
As you see at the bottom, when we are kid teacher always correct or wrongs like this. By using this way, this design is trying to reminds people that in stead of being a needle 'zhen feng'.we need to be sincerely 'zhen xin'to the other.
Academy of Art University
San Francisco, United States
ZhongSong Design
Beijing, China
Yusha Shi
Baoli Du