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The name of the brand is “Infinite” which represents the infinite vitality of the product with the concept of reuse and regeneration of resources. Residues of coffee beans can become fertilizer to help seeds in the pulp of coffee cups grow, which reaches the circle of greenification and regeneration, and which conveys the concept of “infinite.”
With the themes of totems, ecology and landscapes of aborigines in the three areas, and through the style of paper-cut and local cultures, the cultural features of Taiwan's coffee are presented.
TING-YA CHANG YI-PING WANG TING-AN WANG TSAO, JUNG
Shu Yuan Lin