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The open air museum „Hessenpark“ represents the cultural history of the state of „Hesse“. The target audience reaches from young to old. The museum sets particularly great value in transmitting knowledge vividly and offers a lot of interactive exploration opportunities, like historical craft and farming technique presentations, a theatre and a great range of events.
The new CI focuses on what makes the museum alive.Therefore 80 different illustrated characters represent the unique spirit of the institution. They combine tradition and modern life. The use of the figures is very variable and give the museum a friendly and recognizable face.
Hochschule für Gestaltung Offenbach
Nicolas Ritter & Robin Klußmann
Robin Klußmann Münchener Straße 32 60329 Frankfurt, Germany Nicolas Ritter Münchener Straße 32 60329 Frankfurt, Germany