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In order to reduce smoking rate, warnings about the danger of smoking must be written in cigarette packages by law.
But awful pictures and warnings couldn't prevent people from smoking.
Then the better way would be express witty about warnings rather than raising disgust.
So by changing the disgusting images into witty design, we want to give interesting warnings to smokers.
The package, when it's closed, looks like closed lips.
And when it is open, the filter of cigarettes brings up the image of yellow teeth.
Also the color of inside package is black. So when you smoke all of cigarettes, it looks like all of the teeth fell out.
seongnam, South Korea
kyunggido uiwangsi, South Korea
salbi / yim
Gyeonggi-do hwaseongsi, South Korea
Darae / Kim