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Fresh-see-it / packaging

Fresh-see-it

With the constant progress of society, people are paying more and more attention to food safety. In food safety, what concerns customers most is the shelf life.
This packaging design for the milk bottle makes it easier for customers to know the freshness of its content at a glance. The color of the company logo on the package gradually fades away as the print gets oxidized ever since the production and packaging of the milk. The customers know the milk is no longer fresh when they see the water drop print on the package has disappeared. This design is meant for the health easy life of people.

University

East China Normal University

East China Normal University
Shanghai, China

Design

East China Normal University

East China Normal University
Shanghai, China

Yimin Jiang Tianxu Ma Chengchi Ma Fangzhou You