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It is a Bionic Design for mobile power pack (MPP), which is inspired by both the appearance and the characteristic of ELECTRIC RAY. Electric ray is a kind of cartilaginous fish with enlarged pectoral fins. They are known for being capable of producing an electric discharge, ranging from as little as 8 volts up to 220 volts depending on species.
So Electric Ray MPP conveys vivid product semantics to people that it is a powerful MPP.
Shanghai Maritime University