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The Chinese pronunciation of “tea” is the same as that of “fault” in “find fault.” The core concept of the brand, “Boss, Don’t Find “Tea,” is “the boss is finding fault, so find tea quick!” Animals are personified in comics to demonstrate the feelings and thoughts of social freshmen in workplace with hilarious design. A humorous and interesting tea product is designed for the market of youngsters, and the contents of the comics alleviate the pressure in an office. Through creativity, Taiwanese tea and moods of young consumers are linked, and it has raised the attention and shopping desire of young consumers.
TING-XUAN LEE JIE-YU LIOU CHEN-JUN LIOU