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PURE / Milk carton

PURE
PURE

The main concept of this milk pack design is about “Pure and Fresh”. Thinking of fresh the first idea reach is fresh fruit slices, so you can see a lot of concept of slices on the package. If you see the milk pack from the side, you can easily tell that he box just like we cut a complete one into two pieces, and take one side as a container in order to enhance the idea of fresh, you can know where the idea come from. See it from the side, you can feel the fruit slices are floating in the pure milk, and there will be a feeling like watching a cross sectional view of the pack.

University

Ming Chuan University

Ming Chuan University
Taoyuan County, Taiwan

Design

Ming Chuan University

Ming Chuan University
Taoyuan County, Taiwan

Chen-Jie Yu